THE COMPANY

Trunki had become a household name, the lovable must have ride on suitcase was a favourite of families and celebrities across the UK and beyond.

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CHALLENGE

Rob had received seed funding from the Princes Trust and an investor with more foresight than the famed BBC Dragons. Famously, Rob failed to raise money in the Dragons’ Den when he appeared in 2006 and the Trunki fell foul of Theo Paphitis’ heavy hand. However, Rob turned this to his advantage using the press wisely to promote the Trunki as the “one that got away”.

With his sights still set on international expansion, Rob asked us to help him raise funds to facilitate growth. We helped him and his team define their strategic goals and develop a robust and detailed business plan for achieving them. We then helped make decisions that added significant value to Trunki, complimenting Rob's strategic vision with our business experience.

No business plan is complete without a fully integrated financial model. Trunki did not have the experience, or in-house capacity, to deliver this essential work so we took full responsibility for creating and maintaining the financial model throughout the transaction.

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OUTCOME

We helped Rob to raise just under £4 million of development capital from the Business Growth Fund, enabling him to grow his business internationally across 97 new and emerging countries.

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TESTIMONIAL

"I think Shaw & Co’s real value lies in being able to get the best possible deal for you. I certainly didn't have the experience to negotiate the deal for myself because I was completely unaware of all the ins and outs."

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The team at Shaw & Co really created value for me in this transaction that might have otherwise been left on the table. "

Rob Law MBE
Founder & Chief Executive Officer, Trunki