The pandemic has been a catalyst for change across the wholesale business sector with many companies exploring new practices and strategies. Key trends include:

• Intelligent supply chain planning technologies such as demand sensing, optimising inventory, multilevel planning and response management will become a priority as distributors want to increase visibility into demand and supply planning.
• Investment in next-generation e-commerce platforms to improve customer experience.
• Increasing focus towards optimised omnichannel marketing to enhance buyer experience.