Shaw & Co and Design By Structure were ‘Highly Commended’ in the ‘Best Digital Rebrand’ and ‘Best Use of Digital – Professional Services Sector’ categories at the annual Digital Impact Awards Europe 2022.

Organised by Cravenhill Publishing, the awards celebrate the best corporate digital communications work in Europe.

Bristol-based Shaw & Co, a leading corporate finance advisory firm that helps business leaders and SME owners across the UK to buy, sell, or fund the growth of a business, appointed Design By Structure (Structure) to deliver a corporate rebrand including new a website - www.shawcorporatefinance.com

The project sought to reposition the company as a market disruptor offering SMEs a better way of accessing corporate finance advice and services via the new website while also providing assets for the S&C marketing team to use in-house.

Winners across other categories included DHL, Diageo, HSBC, Canon Europe, BP, National Grid, Vileda, Virgin Media, Unite Group, CFA Institute, Santander, Mitsubishi Chemical Group and EY.

“To bring our ideas, brand architecture, marketing touchpoints and client stories to life we engaged with Design By Structure which immediately understood our strategic and creative goals."
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Paul Mills, Chief Marketing Officer, Shaw & Co

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“The project was supported by a major investment in our wider digital and data capability to enhance our client journey. This included significant investment in digital real estate such as the upgrading of the group’s CRM, as well as building automated workflows and establishing secure client portals. For Shaw & Co to be recognised alongside established blue-chip organisations is testament to the quality of project delivery and Structure’s support.”

John Galpin, Co-founder, Design By Structure said: “You need a great client to do great work… and that’s what we got. There was a creative alignment and partnership between us and Shaw & Co from the beginning of this project. And because the team was very clear about the story they wanted to tell and what they wanted to achieve, this helped us accelerate our thinking and helped us do really great work for them”